News / Fashion
Wednesday, February 03, 2010
Passionata Lingerie Paris
Image: © 2010

Being Passionate About Passionata

PARIS, FRANCE - theirEarth Fashion was at the Paris Fashion Salon at the Porte de Versailles 23-25, January, 2010, and photographed the Salon International de la Lingerie - the largest lingerie fashion show in the world. We took this photograph of the beautiful model wearing the Fall-Winter 2010 collection from Passionata during a show presentation that they put on. Passionata is a designer brand from France's Chantelle Group, and the company says their lingerie is designed to accentuate the voluptuous curves of a woman.

In our review of the fashion show delivered by Passionata, the brand appeared to deliver a youthful trendy look, while at the same time doing this with quality constructed apparel. What was clear at 2010 Salon Interationale de la Lingerie was that the lingerie industry is a huge business globally and over 400 exhibitors were in Paris to show off their collections to buyers, trade and the world's media. Each lingerie apparel brand aims to deliver a consistent unique collection with integrated themes, colours, textures and patterns.

Passionata say that they design their lingerie collection to inspire a woman's mischievous spirit and the evidence of this was shown in the creativity of the fashion show they delivered in Paris. Passionata created a rags-to-riches mini broadway show with four models (one shown in the photo) who acted out different locations on rotating sets that took you from Paris to New York's Broadway while at the same time demonstrating their 2010 collection. Some of the 2010 lingerie colours Passionata presented were in crisp white, pastel, reddish brown, fiery red, and alluring black, and these were delivered on fabrics such as damask, jacquard, embroidery, lace, and smooth transparent styles.

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