News / Fashion
Wednesday, April 01, 2009
Allude Designer Brand
Image: © 2009 Wheat Images

Designer Brand 'Allude' By Andrea Karg At Fashionweek Berlin

BERLIN, GERMANY - At the Mercedes-Benz Fashionweek Berlin Show in late January of this year, we photographed a beautiful model dressed in the fashion label 'Allude'. Founded by designer Andrea Karg in 1993, the designer brand Allude showed its 2010 Fall/Winter collection at the Berlin Fashionweek Show. Andrea is based in Munich, Germany, and since 1993 she has been developing her Allude designer brand into a strong successful international label. Karg is known for her fashionable use of cashmere, and with it she creates her own appealing look that is unique to the Allude brand.

The Allude look is termed "FEU ROYAL" by Karg, or translated literally as 'regal fire', and her designer creativity blends different materials like satins and chiffons with cashmeres, using earth tone colours and offset contrasting bright colours. We've termed the shorts Allude showed in Berlin as 'hot shorts' for their comfortable fashionable style and sexy cling look similar to 'hot pants'.

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