The 2009 iQ - Toyota's Creative Marketing Campaign
(Updated From Paris Motor Show: October 2, 2008)
Toyota Motor Corporation has done its marketing homework on the new 2009 iQ which will go into production at the end of 2008, and goes on sale with a released date of January 2009 in Europe. Toyota has created anticipation for the release date, and on October 2nd they released the final details about the iQ at the Paris Motor Show.
The Fuel Consumption of the Toyota iQ had automotive journalists and the general public searching for information about what it could be. Toyota has now said that the the best fuel economy on the iQ is with the 1.4L 90 hp turbo diesel version at a combined 4.0 L/100 km (58.8 U.S. MPG) city/highway, and on the gasoline 1.0L 68 hp (petrol) version, the combined fuel consumption is 4.2 L/100 km (56 U.S. MPG). There are Toyota forums on the Internet that are full of speculation like iQ Colony (www.iqcolony.com) where people can join and network to help hunt for even more information about the iQ.
The 2009 Toyota iQ has a kerb weight of as low as 845 kg (1860 lbs) on the 1.0 L version and there is a 5-speed manual and a multidrive CVT transmission available on the 1.0 L VVT-i engine and a 6-speed manual on the 1.4 L D-4D turbo diesel. Toyota plans to initially produce 100,000 per year. They will market the car first in Europe and Japan with 2010 as an expected U.S. model launch date. The Toyota iQ comes with ABS brakes as standard equipment, and there are an incredible 9 air bags, including an industry first SRS rear window curtain shield air bag. The 6-speed high ratio overdrive transmission on the D-4D diesel iQ is very efficient at 3.5 L/100 km (67.2 U.S.MPG) on the highway.
Later in 2009 Toyota will offer a third engine on the iQ in the form of a 1.33 L Dual VVT-i gasoline (petrol) engine with start-stop technology. Toyota also indicated that the iQ is quite aerodynamic with a drag coefficient Cd of 0.299. The diesel iQ is also the fastest model with a zero to 100 km/h (62 mph) time of 11.8 seconds, while the 1.0L 5-speed manual iQ takes 14.7 seconds to reach 100 km/h.
The test drive report for the new Toyota iQ will follow in the future on this site.